Search intent (also known as user intent) is the primary goal or underlying reason a person types a query into a search engine. Modern search engines like Google prioritize satisfying this intent over merely matching exact keywords. If your content does not align with what the user is trying to accomplish, it will not rank, regardless of how well-optimized your technical SEO is. The 4 Core Types of Search Intent
Understanding the different intent categories allows you to build the exact type of page a user expects to find. What is search intent? • SEO for beginners – Yoast
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